1. Objectivity
It is human nature to have the least perspective when it comes to the your
own dilemmas. A website design firm both specializes in and has extensive
experience to draw from when it comes to meeting your business's internet
objectives.
2. Focus
And it is pretty tough to develop any type of perspective when you're juggling
a website with the day-to-day responsibility of keeping your own clients happy.
On the other hand, your site becomes a top priority for an outside web design
specialist.
3. Technology
These days, no one can keep abreast of all the technology out there. However,
website specialists who utilize applicable technology every hour of every
day are more likely to provide you with the knowledge and experience you need
for cyber-success.
4. Expertise
And there is more than just technology to the web -- the rules aren't the same
as on-site retail or mail order! Only specialists know, from their own extensive
training and experience, the best ways to close sales on the web, present
information on a web site, interact with users, advertise for optimal traffic,
design navigation, etc.
5. Resources
Do you really have numerous and qualified in-house marketers, technologists
and writers with enough hours in their schedule to get you online, within
budget and on schedule?
6. Politics
Sites designed by outside specialists focus on your objectives and target
audience without being derailed by competing departmental agendas.
7. Maintenance
Launching a site is only the beginning of a successful cyber-campaign. Website
maintenance requires hours and a skill set different than site development.
Will your in-house resources be willing to retrain for "Phase 2"?? Quality
firms that specialize in website design maintain dedicated maintenance staff
to support their clients 24/7.
8. Unforeseen Glitches
In house web site developers and administrators tend to be reactive. Outside
web developers are out of business unless they are proactive when it comes
to everything from minor technical issues to major shifts in user habits and
requirements.
9. The Wheel
Those outside specialists have already invented and tweaked it. Why start
from scratch?
10. Your competitor's horror stories about in-house site design. If you
haven't already heard, just ask!
