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"For by him all things were created:  things in heaven and on earth, visible and invisible, whether thrones or powers or rulers or authorities; all things were created by him and for him."  Colossians 15:16

Promoting Your Church Website

Purpose    Promotion    Content    Target Audience

For what purpose will your website be used? What result do want to see happen?

Suggestions:

• Attract Visitors & new members

• Collect Data

• Communication 

• Find volunteers, employees

• Membership privileges

• Personal hobbies

• Promote an idea

• Provide services

• Raise awareness of Issues

• Sell products

• Share information

• Share the Gospel

• support

What promotional tools will you use for people to find your website?

Suggestions:

• Billboards

• Brochures, Flyers

• bulletins

• business cards

• direct mail

• email 

• letterheads

• newsletters

• Newspaper Ads

• online banner ads

• paid ads

• portal web sites

• radio & TV commercials

• search engines

• signs

• telephone directory

• vehicles

• word-of-mouth

What kinds of content will you include? 

Suggestions:

• Annual reports / financial statements

• Articles

• Awards

• Bible studies

• Board of Directors / Advisors

• Calendar

• Church history

• Community Information

• Contact Page

• Counter

• Credentials

• daily devotionals 

• Denominational Doctrines

• Disclaimer / Terms & Conditions

• e-card greetings

• Employment & Volunteer Opportunities

• Event details

• Evangelistic tools

• Facility / Ministry photos

• FAQ's

• Freebies

• Games / humor & jokes / cartoons

• Gospel  message

• Guest book

• How-to instructions

• Information for new residents

• Inspirational stories

• Interactive polls, forms, message board, chat

• Internal resources for staff

• Links to other websites / web Rings

• Location / directions, / map

• Membership Directory

• Memory verses

• message from the pastor

• Ministry activities of your church or Group

• Mission statement

• movie & book reviews

• music & video clips

• Newsletters

• On-line donations

• On-line  ordering

• On-line registration for conferences or events

• Organizational Memberships

• Parent Organization information

• Photos, images, graphics, clip art, animations

• Prayer requests

• Press Releases

• Product brochure / catalog

• Programs

• Scripture

• Searchable databases

• Search Engine

• Sermons 

• Service times

• Shopping cart

• Staff Directory / Bios / Photos

• Statement of Faith

• Support of missions / missionaries

• testimonies

• Weather report

Who is your target audience?

Suggestions:

• Seekers

• Current people involved, i.e. staff, volunteers, members

• Potential people to become involved

• Nonbelievers who have never heard of your church

• Believers looking for a new church

• Believers moving into the area

• Previous visitors wanting to know more information about your church

• Current active or non-active members

• Regular attendees who aren't members

• Supporters

• Potential supporters

• Members of groups (i.e., youth, seniors, men's and women's groups)

• People looking for a place to be married or baptized.

• People looking for a place to have their child dedicated, christened, or baptized.

• People looking for counseling

• Supported missionaries

• Lay leaders

• Prayer warriors

• People looking for resources

• Parents looking for children's ministries, i.e. VBS, daycare, schooling.

• Community servants

• People looking for volunteer opportunities

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